Fresh Roots

Created a website as part of a campaign to support and encourage the purchase consumption of local product. This campaign tracked the analytics and behaviours of users through a timeline of 5 weeks, accumulating over 500 views with an average dwell time of almost 5 minutes. Half of the users who came to my site returned for future content, which proved that the campaign was successful in gaining a steady viewership.

I also created several other social media channels to help promote the campaign: Facebook, Twitter, Instagram, and a Mailchimp subscription newsletter.

All photos except for the header image were taken by me, and the content was sourced throughout various blogs.